Wondering what works and what doesn’t for your Facebook page? Or are you overwhelmed with all of the Facebook tactics you read about?
Don’t worry about it, we have you covered. Facebook is a great tool for businesses to connect with their target audiences, quickly and for free. All you have to do is remember to keep your page looking professional, keep it updated and make it as inviting as possible.
Many people may not think that this is such an issue but trust me, it is! This is where all potential customers will go to find out more…
- Providing pertinent business information on your Facebook page can help you come off as professional, authoritative, and trustworthy.
- Make sure your username matches your brand name.
- Fill in your address, hours open, and location (this will help fans find you but also helps with your SEO [Search Engine Optimisation])
- Think of your short description as your digital elevator pitch. How can you best sum up your mission in one sentence?
- For the Company Overview, summarise what your company is about. This is also a great place to share related links to other social channels and pages on your website.
#2: Reinforce Branding With Your Cover and Profile Photos
Your cover photo is one of the first things people see when they go on to your Facebook page, if you don’t have one it can make your page look bland and uninviting.
- Make sure your cover photo is visually appealing and high-resolution, and aligns with your brand’s style. It should also have a clear intent. Try com for help with templates and design.
- If you want to draw attention to a current campaign, event, or piece of content, promote it with your cover photo. It’s nice to change things up.
- Add a caption to include copy (and even a link) related to your campaign, or direct users to your website.
- For your profile photo, choose something iconic that makes your brand immediately recognisable. Your logo is typically the best thing to use. Make sure it’s the same logo/image across all platforms – this will help build your brand identity.
- Make sure your profile photo looks good on both desktop and mobile.
#3: Add a Relevant Call to Action Button
Your call to action button is a must! Any person that is interested in your business and sees a one click button to access more info, for example buy/watch something they are going to click it, which can mean more traffic to your other pages, website, etc…
- Your options include Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More, and Request Appointment.
- How do you choose the best one for your page? Make sure your CTA aligns with the desired action on your destination page. For example, if you’re using the Sign Up button, the next thing a user sees needs to be a sign-up page.
- Consider choosing a CTA that matches the messaging on your cover photo. For example, if your cover photo is promoting a new mobile app, the Use App button would be a good choice.
#4: Pin Important Posts to the Top of Your Page
Pinning posts to the top of your page can help you promote a new product/video or maybe it’s a new offer, if you pin it more people are going to see it!
- To pin a post, simply click the arrow in the upper-right corner of the post and select ‘Pin to Top’ from the drop-down menu.
- This lets you spotlight that post and boost visibility.
- Pin posts that are time-sensitive, such as posts promoting upcoming events or contests with deadlines. Remember to take them down after the event.
- Spotlight your top content. If you’ve put a lot of effort into creating one piece of really awesome content, like a blog post or E-book, consider giving it some extra love with a pinned post.
- Feature content you’ve produced in partnership with other companies too.
#5: Create a Company Milestone Timeline on Your Page
Milestones are a special type of Facebook post that spotlights notable achievements and events from the past. This is a great way to share your brand’s history and give some historical context for your company. Places like Ford Motor Company uses milestones to express pride in their history.
- To add milestones to your Facebook page, visit your timeline and click ‘Offer’, ‘Event +’, then ‘Milestone’.
- Here, you can specify a title, location, date (make sure it’s accurate), and a story.
- Consider adding the date your company was founded, launch dates for popular products, services, or features, or important historical events related to your business.
#6: Create and Organise Page Tabs
Every Facebook page has basic tabs like ‘About’, ‘Events’, and ‘Photos’. However, by default, only four tabs are displayed. Meanwhile, others are stacked beneath the ‘More’ tab.
- To prioritise your tabs, click ‘Manage Tabs’ to edit and reorder them.
- For more information on how to create custom tabs check out the Facebook for Developers help documentation.