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Influencer marketing has been growing in, well, influence, over the last couple of years. No longer are we satisfied with traditional advertising techniques, and no longer are they having the desired impact we marketers want. Our audience would much rather hear from ‘people like me’

Having an online presence is one of the key ways to unlocking that coveted international audience and boosting your profile nationally.  But you can’t have a strong online presence without posting regular and creative content, and the larger you get, the more your fans want you