London-based live streaming firm Groovy Gecko has claimed a world first by pairing its streaming technology with Facebook for a live fan-based interview.
Produced by Groovy Gecko and Poldark’s social media managers, Social Media Makes Sense, Groovy Gecko filmed, managed and streamed a live Poldark Q&A session using its new Real-time Engagement and Live Management (REALM) solution to the Poldark Facebook page.
The Live Q&A saw Poldark star Richard Hope act as the host and pose audience questions to fellow Poldark actor Jack Farthing and series writer Debbie Horsfield at 5:30pm on Friday, 16 August.
The live and interactive Q&A session was enabled by Groovy Gecko’s latest solution, REALM – a system which allows moderators to manage live streaming features including Live Questions and Polls in one place.
During the Poldark stream, the on-site moderator (Groovy Gecko) sent messages directly to the audience through a live on-screen pop up box (interactive card tool) and encouraged viewers to ask questions to the Poldark panel.
Pairing REALM with the Facebook Live Questions tool allowed Groovy Gecko to select the best fan questions submitted and easily send them to the host’s iPad.
REALM also has additional features including a graphics overlay setup where the banner displaying the chosen fan question can be customised to create a branded experience for viewers.
“Consumers are looking for connectivity with their favourite stars and our latest solution offers a great way for audiences to mould the content they see,” said Jake Ward, Business Development Director at Groovy Gecko.
“Poldark has a massive following of loyal fans and this was a great opportunity for them to ask their burning questions to the show’s writer and cast before the end of the final series.
“Our solution allowed us to tailor Q&As to specific topics through the interactive card tool – this meant that the best questions were presented to the host, which of course provided the audience with the best viewing experience.”