Help the Animals at Christmas
Help the Animals at Christmas was a live event that aired on Channel 5 in December 2018. It has its own official Facebook page, as well as Instagram and Twitter pages.
Help the Animals at Christmas was a different experience to our usual campaigns. As a live event, it had a different focus: with the most imperative of the support and campaign being during the event.
We worked on-set during the event, live from MediaCity, in order to campaign and raise awareness for the cause, live-tweeting, engaging with interested viewers, and managing pet picture submissions. The campaign encouraged viewership in the lead-up to the event, and encouraged donations in the before, during, and after event windows.