This all-new version of the vintage Masterpiece series stars Aidan Turner as Capt. Ross Poldark, a redcoat returning to Cornwall after the American Revolutionary War, only to find his father dead and his true love about to marry someone else. A Mammoth Screen production, the series is packed with action, adventure and romance. Also featured are Eleanor Tomlinson as servant Demelza, Warren Clarke as Uncle Charles, and Heida Reed as Elizabeth Chenoweth. Robin Ellis, who portrayed Ross Poldark in the original adaptation 40 years ago, appears here as Reverend Halse.
Executive Producers: Rebecca Eaton, Elizabeth Kilgraff, Debbie Horsfield, Karen Thrussell, Damien Timmer
Producer: Margaret Mitchell
Editor: Robin Hill
Production Companies: Mammoth Screen, Masterpiece
Poldark is currently filming for Season 5, it has been one of our longest running campaigns. Poldark has its own handle across Facebook, Twitter and Instagram. We have built the follower level up to 73k followers on Twitter, 200k likes on Facebook and 100k followers on Instagram. We follow clear branding guidelines & tone of voice, decided through working closely with the production company, Mammoth Screen.
With a show like Victoria, aesthetics are of the utmost importance, and with a platform such as Instagram this resonates well. We try to keep a theme going throughout the feed, so having a selection of assets following the same brand guidelines helps us with this. These particular assets celebrate the significant days throughout Victoria’s timeline and we post these in line with the anniversary of those dates.
The ‘Get The Look’ campaign was a selection of videos designed specifically for the Victoria Instagram page. Working with the hair and makeup designer Nic Collins, we were able to produced short tutorial videos that help our audience get the same style as Victoria.
With a show like Victoria, aesthetics are of the utmost importance, and with a platform such as Instagram this resonates well. We try to keep a theme going throughout the feed, so having a selection of assets following the same brand guidelines helps us with this. These particular assets celebrate the significant days throughout Victoria’s timeline and we post these in line with the anniversary of those dates.
The 12 Days of Christmas campaign was one of our personal favourites. With the Victoria Christmas special preparing to air, this was a great way to promote our main characters and storylines ahead of TX.
Poldark was the first major campaign we launched. For Series One we used the production company, Mammoth Screen’s, Social Media handles. This was due to us not knowing if a second series would occur.
We used Mammoth Screen’s mascot, Cavendish, to build engagement and brand awareness.
We use TX cards to highlight key moments throughout the episodes. We put these out during the show live, this encourages fans to use the hashtag and help us get it trending on Twitter. This is our aim each episode and we hit our goal the majority of the time. For Victoria we use the hashtag, #Victoria, or if it’s airing in the U.S we’ll use #VictoriaPBS. This allows us to reuse content for both national and international audiences, using geo-targeting and scheduling software to do this efficiently.
International days of celebration are a great way for us to produce relevant and engaging content. It helps us reach new audiences by using trending hashtags to our advantage. With our in depth content calendars we will prepare ahead of time, being sure to only share assets we know will provide the best return on investment.
Awards are the best way to build awareness of a show, they advocate our actors and the encourage follow on series’.
Q&As with the cast are one of our favourite ways to get engagement up prior to an episode. We encourage fans to send their questions in using the hashtag, then we answer them in the run up to the episode airing. This helps our hashtag trend and provides fans with a fun and informative insight into their favourite characters.
These are some of our top performing assets so far this year. Our most active and popular platform is Instagram so it’s important that our feed is visual, fun and engaging.
Here’s a selection of our latest posts, these are the EPK quote cards. These have been created specifically with Instagram in mind, and are posted following a set theme as to create a nice aesthetic for our grid. Check out our Instagram below!
Whilst we prepare for series 3 and gather content, we’re putting out behind-the-scenes photos from series 2, quote cards from previous EPK videos and re-posting content shared by the cast and crew.
