Social Media Makes Sense Ltd are delighted to announce they have been appointed by the BBC’s Tomorrow’s World team to manage the project’s Social Media across programmes and platforms.
The year-long project was launched this week by Tony Hall, BBC Director General, who says, “We’ve come together behind a simple, and very bold ambition – to equip all of us with the knowledge and understanding we need to make sense of our lives and the future.
The campaign will connect audiences with the brightest minds and institutions in science and technology, producing more than 40 hours of television, a range of programmes across our radio networks, a series of podcasts, and digital offerings, made in collaboration with partners, including the Science Museum Group, Wellcome, The Open University and the Royal Society.”
SMMS’ Joanna Booth, Director, says, “We’re thrilled to have been chosen to run all of the projects’ related social media! This a am important commission for us and we’ve hit the ground running with a new Facebook page https://www.facebook.com/BBCTomorrowsWorld/ and @TWBBC Twitter handle. The engagement with them is already taking off on the first day! The challenge will be to bring new audiences to Tomorrow’s World, and to re-engage with old fans.”
Chris Sizemore, Executive Editor, BBC Knowledge & Learning Online, adds, “We’re very pleased to be working with Jo and her SMMS team. They have national and international Social Media experience which will be invaluable for a project with this variety of content, platforms and audiences. ”
For more about the main programme go to https://www.facebook.com/BBCTomorrowsWorld/.