Staying on top of social media is essential in the fast-paced digital marketplace; brands that can’t match the pace of their competitors risk being left behind.
Managing your social media posts, interacting with followers and understanding your audience is made infinitely easier by social media tools. What’s more, some of the best ones on the market are free.
To help you step up your marketing efforts, here are five of the top free social media tools at your disposal:
Twitter is a powerful platform for business, with growing interest for customer-facing brands as well as b2b ones. However, keeping up with the endless stream of tweets can be a near impossible task without the right tools. TweetDeck is designed to help you master the art of Twitter, tracking your data in real-time to help you make the most of social media.
Harmonise your social media strategy and ensure that your latest blog, announcement or competition is pushed out across all of your social media accounts, with smart social media management from Hootsuite. This platform makes it easy to manage multiple accounts, enabling you to schedule posts to keep your channels running around the clock.
Hootsuite’s free plan allows you to manage up to three profiles, and access two RSS feeds. With basic analytics and scheduling included, it’s perfect for businesses finding their feet with social media marketing.
However, social media isn’t a one-way conversation. To grow and sustain your following, it’s vital to engage with your audience and understand who is engaging with you.
This clever tool gives you a holistic view of your active and inactive followers, those who aren’t following you back, and those you’re yet to follow. With Crowdfire, you can effortlessly grow your network, to build a community of engaged and relevant followers.
If you really want to understand your demographic, look no further than Facebook Audience Insights. This remarkable tool offers in-depth profiles of the people who like and interact with your page, grouping data to give you a better understanding of segments within your target market. As a result, this enables you to tailor content to their interests.
Few business owners have time to manage separate systems for social media, sales and analytics. Cyfe goes one step further, giving you an all-in-one solution for marketing and customer relationship management, with accessible, customisable online dashboards.
With the ability to incorporate widgets from other services, such as Facebook, LinkedIn and Google Analytics, it’s a fantastic tool for businesses of all sizes. And with the Forever Free plan, you don’t need to worry about longevity.
Social media management can be a time-consuming task, but with these free tools it’s easy to whip your online presence into shape. Struggling to get to grips with social media? SMMS offers training and support for businesses wanting to master their marketing strategy, along with social media management for those who simply don’t have enough hours in the day!